Action Arabia organized the first Red Bull international racing event that took place in Saudi Arabia on 24 November 2011.

The objective of the Redbull Ras B Ras was to enhance the brand credibility and to reinforce the brand association with motor sports. The Action team successfully managed to create a synergy amongst various PR and communications tools and to capitalize on the highly regional dimension of the event and the large number of participating countries and well-known Saudi and Arab figures.

The event generated extensive coverage in all the major general as well as specialized media.