Fashion Forward! Action Qatar Zips Up NBK Fashion

Action Qatar has been appointed to coordinate all PR and media-related activities in Doha and the GCC for NBK Fashion’s ZAI boutique, Qatar’s premier luxury and fashion retailer. NBK Fashion is a subsidiary of Nasser Bin Khalid (NBK) Holding, and is fast emerging as a serious player in the GCC luxury retail market.

The ZAI store brings the world’s fashions to Doha, providing discerning shoppers with a unique mix of luxury classic and contemporary styles. Action will work side by side with the company as it continues the expansion of its fashion and lifestyle brands throughout the region.

“NBK Fashion continues to establish itself as a major force in fashion in the Gulf,” said Anna Denise Ioannou, Country Manager for Action Global Communications. “We plan to build on the company’s work by implementing new PR strategies on their behalf. We are looking forward to a long and productive relationship.”