ACTION DUBAI SETS SAIL WITH ROYAL CARIBBEAN CRUISES

Action Dubai is helping Royal Caribbean Cruises  introduce its cruise ship Brilliance of the Seas to the Middle East.

“We are perfectly equipped for our role to handle the communications of Royal Caribbean for Brilliance of the Seas, which will be the largest ever cruise ship to operate in the Middle East region,” said David Baker, General Manager Action UAE.

“The ship itself offers a most exciting prospect, sailing in the region from next January, carrying up to 2510 guests who will be able to discover the beauty of Arabia and familiarize themselves with the cultural life of the Middle East.”

The communications campaign has already begun, and the Action team will be representing Royal Caribbean Cruises and Brilliance of the Seas at the Arabian Travel Market, which itself has been a client of Action Dubai for the past fifteen years.

“We know the brand fully, because the Action network office in Athens has been representing Royal Caribbean over the last decade,” said David Baker.