Corporate Social Responsibility
Corporate Social Responsibility currently tops the agenda at boardroom levels of internationally operating companies. Not a week goes by without a conference or symposium on CSR in Eastern Europe or in the booming economic centres of the Middle East.
Action Global Communications defines Corporate Social Responsibility as ‘the integration of a corporation’s business and marketing strategy with charitable activities and socially responsible corporate behaviour’. This must then be embedded into an appropriate, pro-active, communications strategy in order to retain and increase entrepreneurial freedom.
CSR is not a pointless exercise. It is closely linked with business success.
As management consultants in the field of public relations, Action Global Communications ensures that investment in sponsorships and involvement with charities are connected to business strategies and that the selected communication programmes meet the cultural and social requirements and expections of all involved target audiences.
