Under the name "OMV and Pa & Co - Innovative technological solutions for long lasting roads", a recent press conference organized by Action Romania created new communication opportunities for its traditional client, OMV.
The event announced a first on the Romanian market, namely the use of an OMV top of the edge industrial products - the polymer modified bitumen (PmB) - in road construction. It was the 'star ingredient' in a major road rehabilitation in Romania and extension project developed by Pa & Co International as developer and OMV as product supplier.
Action organized the press conference close to the construction site to provide guests first hand impressions. The aim was to drive awareness around this state of the art construction material which is less known and used in Romania and that has remarkable benefits in terms of road durability and resistance to ageing.
Media, key authorities, partners and potential clients attended the event which was extensively covered in over 40 articles in print and online media in the first two days alone.
