Algeria

Description: Algeria is located in the Northern Africa, bordering the Mediterranean Sea, between Morocco and Tunisia

Climate: Arid to semi-arid; mild, wet winters with hot, dry summers along coast; drier with cold winters and hot summers on high plateau

Capital:  Algiers

Population:  33 769 668

Ethnic Diversity: Arab-Berber 99%, European less than 1%

Languages:  Arabic, French, Berber

Economy: The hydrocarbons sector is the backbone of the economy, accounting for roughly 60% of budget revenues, 30% of GDP, and over 95% of export earnings. Algeria has the eighth-largest reserves of natural gas in the world and is the fourth-largest gas exporter; it ranks 15th in oil reserves. Sustained high oil prices in recent years have helped improve Algeria's financial and macroeconomic indicators. Algeria is running substantial trade surpluses and building up record foreign exchange reserves.

Founded in 1997, Drive Communication is one of the preeminent PR agencies in the Middle East and North Africa. The firm provides comprehensive PR and broadcast, print and out-of-home advertising, with particular industry expertise in Airlines, Automotive, Banking and Finance, FMCGs, Food + Beverage, Electronics, Luxury Products, Pharmaceuticals, Telecommunications and White/Brown Goods. Drive’s past and present clients include Ariston, Canon, Daihatsu, the European Commission, GE, Lexus, Panasonic, Toshiba, Toyota and Winston.

Azmi Afyouni – Managing Director Drive Communication

Azmi Afyouni is the Managing Director of Drive Communication in Algiers, Action Global Communications’ Algerian partner agency. Prior to starting with Drive in Beirut in 2005, Azmi founded and managed Proximity, the digital arm of BBDO, in Beirut.

During his tenure at Proximity, Azmi focused on integrated communications solutions, blending advertising into his PR and marketing expertise. Prior to Proximity, Azmi developed tailored Web strategies for clients at Born Interactive as that firm’s Business Development Manager. He holds a degree in Marketing and an MBA from the Lebanese American University in Beirut.

• British Airways
• Lacom
• Sonatrach
• Subaru
• The European Commission
• Toyota

Drive Communication
27, Chemin Youcef Taibi
16210 El-Biar, Alger, Algérie
Tel : + 213 21 928085 / 89
Fax : +213 21 928130

Azmi Afyouni
Managing Director - Algeria
Mob: +213 553 355 666
afyouniam@drivecommunication.com