Description: The Republic of Bulgaria is located in southeast Europe and borders the Black Sea to the east, Romania to the north, Serbia and Macedonia to the west, and Greece and Turkey to the south.
Climate: Temperate, with cold damp winters and hot dry summers.
Capital: Sofia
Population: 7,322,858 (2007 estimate)
Ethnic Diversity: 83.9% Bulgarian / 9.4% Turk / 4.7% Roma / 2% Other.
Languages: Bulgarian (official) plus some Turkish and Roma.
Economy: A member of the European Union (Jan.1st 2007), Bulgaria is experiencing a strong economic growth (over 6% since 2004), and is attracting significant foreign investment. The country’s services sector accounts for well over 60% of GDP, while its industry accounts for 31% and agriculture just over 8%.
Action Global Communications Bulgaria was established in 1998.
Based in Sofia, Action Bulgaria has a proven history of strong public and media relations, and is a leading PR firm in the country.
Action Bulgaria has extensive experience in building and sustaining the professional reputations of many companies, organizing product launches and placement, meeting crisis communications management challenges, dealing with sensitive issues in the areas of oil & gas, FMCG, bank and tobacco industries, and much more.
Rossitza Donkova - Country Manager
Rossitza Donkova joined Action Global Communications Bulgaria in October 2004 as Country Manager responsible for overall management of the agency and a team of highly experienced and dedicated PR professionals
Rossitza began her career in 1994 as a news editor at Radio FM+ Group, the first private national radio network in Bulgaria. In late 1995 she worked as a PR consultant for the implementation of the Information and Educational Campaign of the Mass Privatization Programme in Bulgaria. Reflecting her extensive expertise and professionalism, Rossitza’s impressive PR career and has developed over the years to encompass some of Bulgaria’s leading campaigns, including being responsible for the two-year Nationwide Public Information Campaign to support the Government’s economic reform programme.
Rossitza has a Master of Arts in History from Sofia University “St. Kliment Ohridsky”. She has also studied Portuguese Linguistics and Culture at the Universidade Nova de Lisboa, Portugal.
- Air Traffic Security Authority of Bulgaria
- Baxter
- Boehringer Ingelheim
- British Airways
- Federal-Mogul
- Indesit
- Logitech
- OMV
- Stomana Industry / Viohalco
- Toshiba
- Unilever Bulgaria
Re-launch of OMV Alpin Diesel
Objectives:
• To re-launch OMV Alpin Diesel, a fuel product with improved features.
• To assert the unique advantage of OMV Alpin Diesel (the only diesel not freezing at temperatures as low as minus 29 degrees)
• To communicate OMV’s trend-setting position on the market
• To communicate OMV’s high quality standards
Challenges:
• Product presentation is not favoured by media for coverage since it is perceived as product advertising.
• OMV Alpin Diesel is not a new product – it was first launched in 2005 – and it is difficult to recapture ‘novelty’.
• OMV Alpin Diesel is a fuel for arctic conditions but the winter of 2006/2007 was relatively warm.
• The features of the fuel are very difficult to visualize and prove to the media and general public.
Results:
• Through the use of scientific testing and experts’ testimonials, extensive countrywide media coverage was obtained over a sustained period, acknowledging OMV as innovators in the industry and OMV Alpin Diesel as the leading brand.
Action Global Communications Bulgaria
80 Rakovski Street, Inner House, Entr.B,
1000 Sofia, Bulgaria
Phone +359 2 9803018, +359 2 9803076,
Fax +359 2 981 0686/7
Rossitza Donkova, Country Manager
rossitza.d@actionprgroup.com
mobile: +359 888 343661
