Corporate Communications
For our clients we create and influence public opinion, as well as attitudes and expectations of defined target audiences. Based on tailor-made public relations strategies we help corporations, organizations and institutions to establish their relationships with relevant stakeholder groups and keep that dialogue going.
The world’s most promising and emerging markets are experiencing changes of unprecedented speed and scope, in terms of media outlets, use of technology and also economically and politically. Only if a public relations agency is deeply rooted in these changing societies through its heritage and experienced local consultants, can it be an active part of these changes.
Reputation Management
A truism in mature markets that is becoming more and more valid in the countries Action Global Communications focuses on, is that people are more likely to buy products from companies they trust, work for organisations they respect, and recommend companies they like.
With global support and local presence, based on market and/or opinion research, Action is well positioned to effectively track and assess public perceptions of corporate brands, their services and products. Supported by reliable research data we are in a position to develop strategies and devise public relations programmes that target internal and external audiences. The sole objective: to nurture the intangible asset of corporate reputation.
Internal Communications
The key to a corporation's economic success is a motivated, well-educated and trained work-force. Irrespective of the industry sectors a company operates in, the battle for talent is at its peak. Attracting the right employees, and even more important – retaining them, is one of the main challenges confronting management in emerging markets.
Only if employees know their managements’ strategy, share the company’s spirit and understand their opportunities within the organsiation, can corporations prosper. Nowadays internal communications is not an option – it is a must.
Through decades of experience and an unmatched understanding of cultural and social needs in Central & Eastern Europe, Russia, the CIS Countries, Central Asia, the Middle East, North Africa and the Levant, Action Global Communications has developed systems for the implementation of effective internal communication strategies that are tailor-made to the varying corporation and company needs.
Corporate Social Responsibility
Corporate Social Responsibility currently tops the agenda at boardroom levels of internationally operating companies. Not a week goes by without a conference or symposium on CSR in Eastern Europe or in the booming economic centres of the Middle East.
Action Global Communications defines Corporate Social Responsibility as ‘the integration of a corporation’s business and marketing strategy with charitable activities and socially responsible corporate behaviour’. This must then be embedded into an appropriate, pro-active, communications strategy in order to retain and increase entrepreneurial freedom.
CSR is not a pointless exercise. It is closely linked with business success.
As management consultants in the field of public relations, Action Global Communications ensures that investment in sponsorships and involvement with charities are connected to business strategies and that the selected communication programmes meet the cultural and social requirements and expections of all involved target audiences.
Investor Relations
Over the past decade, within Eastern Europe, Russia, the CIS countries and Central Asia, no other discipline in public relations has been in as much demand as investor relations and financial communications. And this trend is set to continue.
Following the wave of privatisations, take-over bids, merger & acquistion activities, divestments, management-buy-outs or management-buy-ins are now day to day occurrences in the business community. The success of these transactions and initiatives are determined by the way the financial markets, regulators, analysts, shareholders and employees understand the motivation of the key players. How their reputation is perceived ultimately reflects the way the stakeholders react.
In this respect, media relations and direct communications with shareholders as well as key constituencies in politics and the finance community are a must in order to successfully operate in the financial market arena. Precondition for success is to partner with a public relations agency that understands the ideosyncrocies of the individual markets.
Having pioneered communications in many of the emerging markets, Action Global Communications helps its clients to navigate through the complex system of media, regulators and influencers and select the right communications strategy.
Executive Visibility
The role of the CEO in a corporation has dramatically changed in the aftermath of corporate scandals and billions and billions of lost investments following two recent economic bubbles that have been attributed to mismanagement of corporate leaderships.
The CEO is the public face of a company and must therefore project its values, vision, success and future potential. Selecting the right public speaking platforms to reach key stakeholders, saying the right words at the right time with the appropriate local flavour is all part of the “Executive Visibility” programme Action Global Communications offers its clients.
Corporate Publishing
From consultancy, copywriting, editing and design to final production in either printed or online formats, Action’s in-house publishing offers a range of creative services to boost its clients’ public image.
| • | Top Travel/Leisure/Lifestyle Magazines |
| • | Corporate publications/brochures and newsletters (printed and online) |
| • | Point of sale material |
| • | Books and reports |
