The Clausthaler, Germany's renowned non alcoholic beer, proved it's abilities in alcohol free entertainment in Moscow last month with the launch of a one day event called the "German Drive by Clausthaler", organized by Moscow Brewing Company and BMW Driving School.
This one day event offered visitors the chance to test drive BMW car models while sipping on some complimentary German Clausterhaler. Other activities included visitor races on toy motor vehicles known as "Mini-Z's" and game console competitions which proved popular with the attending crowd of 200.
Action's team was responsible for creating and maintaining databases, inviting journalists, developing the media press-packs as well as preparing and distributing pre-and post-event press-releases - in short the entire media relations program.
