Description: The Hellenic Republic, is in southeast Europe on the southern tip of the Balkan Peninsula. It has land boundaries with Bulgaria, the Former Yugoslav Republic of Macedonia (FYROM) and Albania to the north and with Turkey to the east.
Climate: Temperate with mild winters and hot dry summers.
Capital: Athens
Population: 10,706,290 (2007 est.)
Ethnic Diversity: Greek 93%, other (foreign citizens) 7% (2001 census).
Languages: Greek (official)
Economy: Greece joined the EU in 1981 and the European Economic and Monetary Union in 2001. Greece has a capitalist economy with the public sector accounting for about 40% of GDP and with per capita GDP at least 75% of the leading euro-zone economies. Tourism provides 15% of GDP. The Greek economy grew by nearly 4.0% per year between 2003 and 2007, due partly to infrastructural spending related to the 2004 Athens Olympic Games and in part to an increased availability of credit, which has sustained record levels of consumer spending.
Action Global Communications Hellas was established in 1989.
Based in Athens, Action Global Communications Hellas is one of the longest established PR consultancies in Greece and part of the Action Global Communications Group. A member of EDEE (Association of Advertising and PR Companies) and considered to be amongst the top PR agencies in Greece, its portfolio encompasses various industry sectors including aviation, oil & gas, IT & telecom, tourism, consumer, electric appliances and much more.
Action Global Communications Hellas provides high-quality services in public affairs, strategic counseling, corporate and product communication, media relations, crisis management, event management, internal communications.
• Amadeus Hellas
• British Airways
• Carlyle Group
• Cartridge World
• Discovery Channel
• Ependysi / Porcelanosa
• Financial Times Conferences
• Fujitsu-Siemens Computers
• Hellenic American Chamber of Commerce
• Hellenic Homes
• Hellenic Institute of Copper
• Indesit
• Josh Childress
• Mobil Oil Hellas
• Navigator Travel / Royal Caribbean Cruises / Celebrity Cruises / Azamara Cruises
• Packard Bell
• Pavlos Ninios
• Teuco
• Viohalco Group of Companies
• Wagamama
Promotion of Climbing Team Hellas - Everest 2004
Objectives
• To raise awareness (before, during and after the event) of a privately sponsored athletic team, ‘National Climbing Team Hellas - Everest 2004’, in its bid to conquer the highest peak of the Himalayas.
Challenges
• Climbing is not a very popular activity in Greece,
• No Greek team had ever been successful in its efforts to climb Everest.
• Local and International sports media attention was heavily focussed on the forthcoming Athens 2004 Olympics.
• To establish a daily communications link with the team and the media during the climb.
Results
• Massive public and media interest in the team and its sponsors – who achieved their goal and acquired almost ‘superstar’ status throughout the country. Over a period of 6 months the team made numerous TV appearances and radio interviews. 362 press reports were generated including many magazine cover features with 6-7 page presentations.
Official Press Office for Posidonia 2004/2005, the world’s largest and most prestigious international shipping exhibition.
Objectives
• To communicate the exhibition’s activities to the national and international media and to achieve maximum attendance and awareness.
• To generate international interest in the event in order to increase participation for the Poseidonia 2006/2007 exhibition.
• To generate interest and attendance from the world media.
Challenges
• To develop a tailor-made program to meet the demanding requirements of this project (accreditation system, online tools, multi-lingual press releases, newsletters, interviews, features, press-conferences, liaison with the maritime authorities).
Results
• Action Hellas brought to the event more than 300 Greek and international journalists, representing the full spectrum of the world’s shipping specialist media, as well as major global news agencies including Reuters, Bloomberg and Dow Jones Newswires. Their extensive coverage guaranteed a record attendance for the next event, Posidonia 2006, where more than 1.600 exhibitors from 80 countries participated in an area of 26,500 square metres, a new event record and 15% larger than the previous show in 2004.
Action PR Hellas
15A Xenofontos Street, 1st Floor, Syntagma, Athens GR-10557
Phone: +30 2107240160
Fax: +30 2107223417
Dimitris Ioannides
Mobile tel: +35799643029
E-mail: dimitris.i@actionprgroup.com
