Description: Saudi Arabia borders the Red Sea to the west, Jordan, Syria and Iraq to the north, The Persian Gulf, Kuwait, Qatar and the UAE to the east, with Oman and Yemen to the south.
Climate: Harsh, dry desert with great temperature extremes.
Capital: Riyadh.
Population: 27,601,038
Ethnic Diversity: 90% Arab / 10% Afro-Asian.
Languages: Arabic.
Economy: An oil-based economy with strong government controls over major economic activities. Saudi Arabia possesses more than 20% of the world's proven petroleum reserves, ranks as the largest exporter of petroleum, and plays a leading role in OPEC. The petroleum sector accounts for roughly 75% of budget revenues, 45% of GDP, and 90% of export earnings. About 40% of GDP comes from the private sector. The government is encouraging private sector growth - especially in power generation, telecommunications, natural gas exploration, and petrochemicals. Riyadh has substantially boosted spending on job training and education, infrastructure development, and government salaries. The government has announced plans to establish six "economic cities" in different regions of the country to promote development and diversification
Action Global Communications exclusive affiliate in Saudi Arabia - Headline Public Relations was established in 1993.
Based in Jeddah, Headline PR has a proven history of strong public and media relations, and is a leading PR firm in the country.
Headline PR has extensive experience in building and sustaining the professional reputations of many companies, organizing product launches and placement, meeting crisis communications management challenges, dealing with sensitive issues in the areas of automotive, FMCG, electronic, pharmaceutical, real-estate and construction industries, as well as government and NGOs.
Khalid Sharani - Country Manager
Khalid joined Headlines in August 2000. He has a degree in Social Science and seven years experience as a reporter and a bureau chief at one of the Kingdom’s leading English newspapers, Saudi Gazette.
• BMW
• CPC
• Goody
• Hemaya Universal
• Kinan Real-Estate Development Company
• Ministry of Interior (Traffic Control Department)
• Sanofi-Aventis
• Unilever (Signal 2)
Samsung Corporate campaign to highlight their Athens Olympic Sponsorship 2004
Introduction
• SAMSUNG is known for its support for sports all over the world through sponsorship and by introducing innovative Olympic concepts such as presenting the first-ever global Olympic Torch Relay in which the flame was carried across all five land masses represented in the Olympic rings.
• Jeddah Charity Marathon has taken place for four years and generated funds are used for various charity programs in the community. Last year’s marathon raised funds for building a dialysis center for the poor.
• Samsung was seeking a universal event which could attract the interest of the whole community and reflect the ideals of sports that appeal to most people.
• This spirit of sports and competition goes hand in hand with SAMSUNG's corporate philosophy, which seeks to bring people together to improve human society.
Objectives
• Create greater awareness of the company's Olympic partnership and investment in sports.
• Strengthen relations with key stakeholders.
• Build support and credibility for new initiatives.
• Introduce Samsung’s innovative side through unusual public engagements.
• Create an emotional bond with public.
Results:
• 15,000 people registered for the Marathon.
• Samsung has established national brand recognition.
• Samsung greatly improved its awareness and appeal with its young target audience
Client satisfaction:
“It was a wonderful activity. We have enjoyed the buzz it has created since our first brainstorming session. The publicity was great and the event itself was one of a kind. The people enjoyed it and so did we. Well done!”
Salim Majzoub,
Samsung KSA, Marketing Manager.
Tahlia Street
Jewelry Center 1st floor
P.O. Box 7222, Jeddah 21462, Saudi Arabia
Phone / Fax: +966 2 6678747, +966 2 6613833 Fax ext: 105
Khalid Sharani, Country Manager
Khalid@headlinepr.com
mobile: +966 505708457
