Journalists and local business partners of Logitech, the Swiss consumer technology company, were invited to a very special event at a high-end design store in Sofia. Logitech gave an exclusive overview of the company's product portfolio including all its recently launched innovations. Action Global Communications Bulgaria was responsible for the planning and implementing of this unique event.
Participants enjoyed a series of interactive presentations and the opportunity to gain personal experience with industry leading consumer technology features. Special installations provided the guests with the opportunity to get hands-on experience of each product.
The event attracted journalists from general media, lifestyle magazines and key editors of consumer technology and IT media, as well as a number of popular gadget and technology bloggers.
Stefana Zdravkova, Logitech Sales Manager for Bulgaria, presented the first computer mouse in the world that can work on virtually any surface, even on clear glass or other polished surfaces. Logitech Unifying - the tiny nano USB receiver through which you can connect up to 6 compatible devices with your laptop or desktop PC (mouse or keyboards) was another attraction. The new, free, easy-to-use video calling software Logitech Vid, plus the latest series of 360 degree sound speakers, were among the innovations that were highlighted in the media coverage generated through the event.
A major attraction for Logitech guests though was the live demonstration of the latest guitar and drum controllers for the Xbox360 gaming console. The keen gamers in attendance obviously enjoyed playing their favorite rock hits live "on stage" but, to their disappointment, their performances weren't taped!
