Description: The Islamic Republic of Pakistan is located in Southern Asia, and borders the Arabian Sea to the south, with India to the east, Iran and Afghanistan to the west and China to the north.
Climate: Mainly hot, dry desert, temperate in the northwest and arctic in the north.
Capital: Islamabad
Population: 164,741,924 (2007 estimate)
Ethnic Diversity: Punjabi / Sindhi / Pashtun / Baloch / Muhajir (immigrants from India).
Languages: Punjabi, Sindhi, Siraiki, Pashtu, Urdu (official), English is widely spoken in government and by the Pakistani elite.
Economy: An underdeveloped country, Pakistan has suffered from decades of political disputes, low levels of foreign investment, and a costly, ongoing confrontation with neighboring India. However, IMF-approved government policies, bolstered by generous foreign assistance and renewed access to global markets since 2001, have generated solid macroeconomic recovery. The government has made substantial reforms since 2000, most notably privatizing the banking sector. Poverty levels have decreased by 10% since 2001. GDP growth, spurred by gains in the industrial and services sectors, remained in the 6-8% range in 2004-07.
Action Global Communications Pakistan was launched in 2002 in Karachi, as a partnership between Orient Advertising Private Limited, the oldest and leading advertising agency of Pakistan, and Action Global Communications.
Orient Advertising has offices in all of Pakistan’s major cities: Karachi, Lahore, Islamabad, Peshawar, Quetta and Muzaffarabad. Established in 1953, Orient Advertising’s client roster of leading brands includes Mobilink (Orascom Telecom), Suzuki Motors, Sony, Haier, LG Mobiles, Continental Biscuits, Shan Foods and the European Commission.
The partnership with Action Global Communications has led to shared global accounts for Porsche, BMW, Rolls Royce, Bonham and British Airways. Other clients include Qatar Airways, the Police Complaints Commission and UMANG - Fight Against Breast Cancer.
Syed Mahmood Hashmi is a well-established name in Pakistan's media and marketing industries, and is CEO of Action Global Communications, Pakistan.
Since 1984 he has held a number of senior management positions with Orient Advertising in Islamabad, Karachi and Lahore, and is credited with launching Orient's branch offices as well as introducing the latest IT systems to the company.
Professionally respected by colleagues and clients alike, Mr Hashmi is commmitted to best practice and has therefore been a long-term member of numerous advertising and PR organisations.
Through his efforts, a partnership was established with Action Global Communications in 2002, which to date has achieved great results, as well as efficient and professional handling of projects for numerous clients in Pakistan.
Orient Advertising
Ghousia Plaza, 4th Floor, Blue Area Islamabad, Pakistan
Tel: + 92 51 287 3551
