Over the past few days, I have been doing a lot of reading on crisis communications management. The main thing that has caught my attention is the manner in which brands either stand up or hide from the media in times of crisis. Or better still feed the hungry beast, as David Letterman did. Stand [...]
About the author: Aideen Doherty
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Crisis Communications – To Stand Tall Or Hide?
Save the Boobs
Many times, as a PR Professional, I find myself imagining all the creative, wacky and controversial tactics my clients could employ to communicate their message and get their product/ service/ brand whatever it may be noticed – I MEAN REALLY NOTICED. But, yes there is always a but, reality soon shows its ugly head and [...]



