About the author: Dimitris Ioannides

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Your Most Powerful Weapon is Public Relations

Question for entrepreneurs: Do you take public relations into account when handling your communications tactics? If the answer is no, then you really should be giving the matter some thought. The communications tactics you apply to the promotion of your business must interact with each other, in order to achieve the desired changes in the [...]

Again These PR Questions …

A few of the most frequently asked questions made by clients (current or prospective) that are new to the whole PR industry and its effectiveness, are what makes a successful public relations programme? What does it cost? Does my company really need it? Can I do it myself? etc. A successful public relations programme involves [...]

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Whatever the personality traits of your boss, making the most of their internal communications abilities can be complicated.

Whatever the personality traits of your boss, making the most of their internal communications abilities can be complicated.

Big Brands Should Care More

Big Brands Should Care More

Wise Words from the Ancients