About the author: Florentina Chichita

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It’s good to work for a good cause – continuing to raise awareness and an exciting award nomination (Part 3)

The team from Romania shares some great news on the pilot dyslexia awareness campaign Action Global Communications ran for OVM.

It’s Good to Work for a Good Cause – OMV’s Dyslexia Project in Romania (Part 2)

When I first wrote about this project, I thought the title embodied perfectly how we all felt in the agency – it’s just so rewarding to work for a good cause! Fast forward three months and with campaign results in, I’ll say it’s more than good; it’s fantastic to work for a good cause! Thanks [...]

It’s Good to Work for a Good Cause – OMV’s Dyslexia Project in Romania

About a year ago, I didn’t know much about dyslexia. I certainly had no idea it affects nearly 1 in 10 children in the world and is the most common reading disorder. And that’s not all, as it can’t be cured, it can only be confirmed when a child reaches reading age, and it is [...]

Imposed Code of Conduct on The Online Community

As of December 1st 2009, bloggers in the US will be obliged to declare sums of money or goods received to blog about a product or service. The VIPs of social media will have to declare material benefits received to promote a company on Facebook or Twitter. These are, in brief, the new regulations of [...]

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Whatever the personality traits of your boss, making the most of their internal communications abilities can be complicated.

Whatever the personality traits of your boss, making the most of their internal communications abilities can be complicated.

Big Brands Should Care More

Big Brands Should Care More

Wise Words from the Ancients