Action PR Group

Dr Steve Peters has a theory and he calls it the Chimp Paradox. As advisor to the British Cycling Team, as well as many other sports stars and senior business people, Peters has proved himself and his techniques in many areas of life.  The Chimp Paradox looks at the way in which self-doubt and irrational, [...]

Noticing body language is vital to the success of meetings whether they be with clients or colleagues. Here are a few pointers to what body language means: Nose rubbing, eye rubbing or hand over the mouth – this indicates that the person is uncertain about what is being said. Ear rubbing – this means the [...]

Companies are built in the image of their leaders. It is as true of Virgin’s cheeky Richard Branson-inspired persona, as of a Royal Bank of Scotland (RBS) that, under Sir Fred Goodwin, believed it could do no wrong. Determining how to make the most of your leader’s qualities is an important task for internal communicators. In [...]

When times get tough the tough get going…..but companies cannot afford to lose their best people even during difficult times. Keeping staff well informed and committed is even more important in these economically rocky days. Sun Tzu, the Chinese general and author of the respected book of battlefield strategy – ‘The Art of War’ – [...]