About the author: Ruxandra Scortea

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Trend-Hunters or Trend-Creators?

Communication people must keep an open mind as trends influence consumers’ behaviors. Here are some key trends for 2010 and the years to come as per trendwatching.com.

Is There a Minimum Age for Being a PR Expert?

By all conventional knowlege, ‘expert’ is not instantly associated with ‘young’, yet the Romanian PR industry proves this assumption wrong. Romania has been playing a game of ‘catch up as fast as you can’ with the Western world over the past 15 years. While the PR industry is still young, it has come a very [...]

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Whatever the personality traits of your boss, making the most of their internal communications abilities can be complicated.

Whatever the personality traits of your boss, making the most of their internal communications abilities can be complicated.

Big Brands Should Care More

Big Brands Should Care More

Wise Words from the Ancients