The casual and topical Russian word for rain, дождь, became a top mystery for Twitter users worldwide yesterday. The growingly hot weather in Eastern Europe was interrupted by a rainfall in region on Tuesday, July 20th. This event lead to the Cyrillic word “дождь”, which means rain, to instantly become one of the top Twitter trending topics. [...]
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Russian Word “дождь” Makes it Into Twitter’s Trending Topics
Top 15 Movies as PR Case Studies
Following the blog post ‘PR for Darth Vader’ from my colleague Ribal Dayekh(@ribalo) from our UAE office, I would like to share with you my list of movies recommended for PR professionals. 1. ‘Wag the Dog‘ (1997) with Robert De Niro and Dustin Hoffman is a classic PR must-see movie for any person involved in [...]
To Tweet or Not to Tweet?
To tweet or not to tweet?
Facebook became a popular entertainment for people and an effective tool for companies. And at the point where personal and corporative interests are overlapping some misunderstandings can appear. The most recent case in Britain proved that even a dangerous crash can occur at such crosspoint
Social Media PR and the Politics of Persuasion
More than a half-century ago, John F. Kennedy‘s Presidential campaign revolutionised electoral campaigning, by being first to use television as a powerful media channel. Last year it was Image via Wikipedia Obama who proved that new online media channels can be successfully used for gaining additional votes. It clearly showed that social media tools as [...]
Comms Campaigns > Cyprus > Digital PR > Global Network > Growth in emerging markets > Media > PR General > Traditional Media > social media
Forty Years of Action!
Whatever the personality traits of your boss, making the most of their internal communications abilities can be complicated.
