Action PR Group

If you can’t write well in either English or Arabic, then why are you here?” That question was asked frequently of her staff by one tough but astute Dubai PR agency boss who has since moved on. It encapsulates in one sentence the problems and opportunities that exist in the UAE PR agency market. Having [...]

Dr Steve Peters has a theory and he calls it the Chimp Paradox. As advisor to the British Cycling Team, as well as many other sports stars and senior business people, Peters has proved himself and his techniques in many areas of life.  The Chimp Paradox looks at the way in which self-doubt and irrational, [...]

Every day we are bombarded with news, information, tabloid sensations, advertisements and reports from a host of sources. But how much should we believe and what sources can we really trust? As you can see from the following table, which is based on research conducted by Globescan in 2009, it is national television and national [...]

Noticing body language is vital to the success of meetings whether they be with clients or colleagues. Here are a few pointers to what body language means: Nose rubbing, eye rubbing or hand over the mouth – this indicates that the person is uncertain about what is being said. Ear rubbing – this means the [...]

I’m sure most of you have heard of the recent instance of JC Penney’s new line-up of T-shirts, which landed the brand on the RidicuList (http://edition.cnn.com/video/?/video/bestoftv/2011/09/01/ac-ridiculist-jcpenney.cnn). The story is worth attention as it tackles three important elements that a big brand, such as JC Penney should have given better consideration: 1.   Brand image 2.   Corporate social responsibility [...]

On Tuesday 8th March, International Women’s Day (http://www.internationalwomensday.com) was celebrated around the world.  Flowers or other presents were given by family, friends co-workers and by companies, National Holidays ...