Action PR Group

In this week when we celebrate our 40th anniversary, I look back to 1971 when I set up Action PR. At that time the world was a very different place; no internet, no mobile phones and certainly no iPad! Times were challenging but exciting and my vision was to build a business that was to [...]

Companies are built in the image of their leaders. It is as true of Virgin’s cheeky Richard Branson-inspired persona, as of a Royal Bank of Scotland (RBS) that, under Sir Fred Goodwin, believed it could do no wrong. Determining how to make the most of your leader’s qualities is an important task for internal communicators. In [...]

Digital communications trends in 2011: from sound strategy to snake oil salesmen…

When I first wrote about this project, I thought the title embodied perfectly how we all felt in the agency – it’s just so rewarding to work for a good cause! Fast forward three months and with campaign results in, I’ll say it’s more than good; it’s fantastic to work for a good cause! Thanks [...]

I’ve been working in Action UAE for two and half years now, mostly on sports events like the Abu Dhabi Golf Championship, Abu Dhabi Adventure Challenge and many more. The last time I went to the gym was three months ago and the maximum work out I get on a daily basis is taking a [...]

On Tuesday 8th March, International Women’s Day (http://www.internationalwomensday.com) was celebrated around the world.  Flowers or other presents were given by family, friends co-workers and by companies, National Holidays ...