Action PR Group

If you can’t write well in either English or Arabic, then why are you here?” That question was asked frequently of her staff by one tough but astute Dubai PR agency boss who has since moved on. It encapsulates in one sentence the problems and opportunities that exist in the UAE PR agency market. Having [...]

One of the best things about working in Action is knowing that you belong to an international and very diverse team. While most of our working day is taken up with focusing on daily client duties, we love it when we get the opportunity to reach out to team members in other countries within our [...]

When I first wrote about this project, I thought the title embodied perfectly how we all felt in the agency – it’s just so rewarding to work for a good cause! Fast forward three months and with campaign results in, I’ll say it’s more than good; it’s fantastic to work for a good cause! Thanks [...]

About a year ago, I didn’t know much about dyslexia. I certainly had no idea it affects nearly 1 in 10 children in the world and is the most common reading disorder. And that’s not all, as it can’t be cured, it can only be confirmed when a child reaches reading age, and it is [...]

On Tuesday 8th March, International Women’s Day (http://www.internationalwomensday.com) was celebrated around the world.  Flowers or other presents were given by family, friends co-workers and by companies, National Holidays ...