Action PR Group

In this week when we celebrate our 40th anniversary, I look back to 1971 when I set up Action PR. At that time the world was a very different place; no internet, no mobile phones and certainly no iPad! Times were challenging but exciting and my vision was to build a business that was to [...]

August 31st has (unofficially) been set as International Blog Day, an initiative of blogday.org since 2005. BlogDay is an opportunity for each blogger to recommend 5 blogs that he or she finds interesting, along with a short description and a link for each blog. As blogs and bloggers are an integral part of how we [...]

Question for entrepreneurs: Do you take public relations into account when handling your communications tactics? If the answer is no, then you really should be giving the matter some thought. The communications tactics you apply to the promotion of your business must interact with each other, in order to achieve the desired changes in the [...]

Are the days of demonstrating on the streets over? Can they be replaced by digital demonstrations from the comfort of our desks? And more specifically, could this have been avoided if the government had employed a more digital-friendly Public Relations strategy?

A few of the most frequently asked questions made by clients (current or prospective) that are new to the whole PR industry and its effectiveness, are what makes a successful public relations programme? What does it cost? Does my company really need it? Can I do it myself? etc. A successful public relations programme involves [...]

On Tuesday 8th March, International Women’s Day (http://www.internationalwomensday.com) was celebrated around the world.  Flowers or other presents were given by family, friends co-workers and by companies, National Holidays ...