Action PR Group

In this week when we celebrate our 40th anniversary, I look back to 1971 when I set up Action PR. At that time the world was a very different place; no internet, no mobile phones and certainly no iPad! Times were challenging but exciting and my vision was to build a business that was to [...]

The irrefutable power of blogs to keep the Greek public informed was confirmed recently during the country’s nationwide four day media strike. With all outlets from newspapers and magazines to radio,  television and news websites participating in the strike, the country was left in a total media and news blackout. Seeking to take advantage of [...]

Digital communications trends in 2011: from sound strategy to snake oil salesmen…

For those who intend to pursue careers in social media, I would just like to say that it is a field where one needs to put in hard work and demonstrate smart work. One of the crucial lessons that I learned during the research work was that there are no shortcuts or substitutes to hard work. One has to put in utmost energy to achieve the desired results because, at the end of the day, the final outcome is equal to the amount of effort put in by you.

With the world in the midst of a social media revolution, it is more than obvious that «the times are e-changing». And that agencies are facing a new, intriguing reality: Social media as a communication tool. Social networking sites are now seen as a promising means of publicity, which every ‘brand’ must embrace. But is [...]

On Tuesday 8th March, International Women’s Day (http://www.internationalwomensday.com) was celebrated around the world.  Flowers or other presents were given by family, friends co-workers and by companies, National Holidays ...