If you can’t write well in either English or Arabic, then why are you here?” That question was asked frequently of her staff by one tough but astute Dubai PR agency boss who has since moved on. It encapsulates in one sentence the problems and opportunities that exist in the UAE PR agency market. Having [...]
leadership Articles
Subscribe to the leadership articlesCSR, Comms Campaigns, Crisis Management, Digital PR, Dubai, Growth in emerging markets, Traditional Media, UAE, brand image, leadership, reputation management, social media
Writting Well?
Blogging, Comms Campaigns, Crisis Management, PR General, brand image, leadership, reputation management
The Big Idea – The Chimp Paradox
Dr Steve Peters has a theory and he calls it the Chimp Paradox. As advisor to the British Cycling Team, as well as many other sports stars and senior business people, Peters has proved himself and his techniques in many areas of life. The Chimp Paradox looks at the way in which self-doubt and irrational, [...]
Comms Campaigns, PR General, leadership
Whatever the personality traits of your boss, making the most of their internal communications abilities can be complicated.
Companies are built in the image of their leaders. It is as true of Virgin’s cheeky Richard Branson-inspired persona, as of a Royal Bank of Scotland (RBS) that, under Sir Fred Goodwin, believed it could do no wrong. Determining how to make the most of your leader’s qualities is an important task for internal communicators. In [...]
