Action PR Group

Once upon a time, when people actually used to ‘read’ magazines, they were really good value for money. Of course, they were mostly printed on cheap woodfree paper and they weren’t glossy. But editorial content was surprisingly diverse, with well-researched in-depth articles and features, lifestyle tips, short stories and a balanced advertising to editorial ratio. [...]

The economic recession is making PR people work much harder to get the same results as two or three years ago. Harder for us, PR experts, means not that we always have to work added overtime (although this, of course, happens too), but that we have to be even more creative than before. Well, perhaps [...]

Toyota’s back on course, but damage control an uphill battle was one of the story headlines in ragan.com, with footage of the interview of Toyota’s head of U.S. operations, Jim Lentz on NBC’s The Today Show. International news today shows that Toyota is definitely not back on course with the news of some of its cars [...]

“A good PR person sentences investigation to death”, stated the director of the local Centre for Independent Journalism (CJI), when results of the “Media Transparency and Media Practice in Romania” survey were debated during PR Week in Romania. The survey was conducted online by the Oklahoma University and US Institute for Public Relations, together with [...]

The Blogpaper vs Traditional Media The first issue of the Blogpaper was distributed in London on November 20th 2009 by theblogpaper.co.uk news community. This project is aimed at providing an opportunity for bloggers, photographers and young journalists to reach new audiences. Also, the paper is supposed to give a weekly overview of the most important [...]

August 31st has (unofficially) been set as International Blog Day, an initiative of blogday.org since 2005. BlogDay is an opportunity for each blogger to recommend 5 blogs that ...