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Comms Campaigns, Cyprus, Digital PR, Global Network, Growth in emerging markets, Media, PR General, Traditional Media, social media

Forty Years of Action!

by Tony Christodoulou | 0, Add your Comment Oct14 11

In this week when we celebrate our 40th anniversary, I look back to 1971 when I set up Action PR. At that time the world was a very different place; no internet, no mobile phones and certainly no iPad! Times were challenging but exciting and my vision was to build a business that was to [...]

Crisis Management, Media, PR General, brand image

Big Brands Should Care More

by Hala Al Haddad | 0, Add your Comment Sep26 11

I’m sure most of you have heard of the recent instance of JC Penney’s new line-up of T-shirts, which landed the brand on the RidicuList (http://edition.cnn.com/video/?/video/bestoftv/2011/09/01/ac-ridiculist-jcpenney.cnn). The story is worth attention as it tackles three important elements that a big brand, such as JC Penney should have given better consideration: 1.   Brand image 2.   Corporate social responsibility [...]

Digital PR, Global Network, Greece, Media, PR General, Traditional Media, social media

The Power of Blogs

by George Siafis | 0, Add your Comment May13 11

The irrefutable power of blogs to keep the Greek public informed was confirmed recently during the country’s nationwide four day media strike. With all outlets from newspapers and magazines to radio,  television and news websites participating in the strike, the country was left in a total media and news blackout. Seeking to take advantage of [...]

Media, Traditional Media

Spurn After Reading

by Dina Wilde | 3, Add your Comment Apr16 10

Once upon a time, when people actually used to ‘read’ magazines, they were really good value for money. Of course, they were mostly printed on cheap woodfree paper and they weren’t glossy. But editorial content was surprisingly diverse, with well-researched in-depth articles and features, lifestyle tips, short stories and a balanced advertising to editorial ratio. [...]

Lithuania, Media, PR in Lithuania, Traditional Media, social media

It’s All About Creativity

by Diana Gedeikyte-Jakutiene | 0, Add your Comment Mar5 10

The economic recession is making PR people work much harder to get the same results as two or three years ago. Harder for us, PR experts, means not that we always have to work added overtime (although this, of course, happens too), but that we have to be even more creative than before. Well, perhaps [...]

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