Action PR Group

In this week when we celebrate our 40th anniversary, I look back to 1971 when I set up Action PR. At that time the world was a very different place; no internet, no mobile phones and certainly no iPad! Times were challenging but exciting and my vision was to build a business that was to [...]

I’m sure most of you have heard of the recent instance of JC Penney’s new line-up of T-shirts, which landed the brand on the RidicuList (http://edition.cnn.com/video/?/video/bestoftv/2011/09/01/ac-ridiculist-jcpenney.cnn). The story is worth attention as it tackles three important elements that a big brand, such as JC Penney should have given better consideration: 1.   Brand image 2.   Corporate social responsibility [...]

The irrefutable power of blogs to keep the Greek public informed was confirmed recently during the country’s nationwide four day media strike. With all outlets from newspapers and magazines to radio,  television and news websites participating in the strike, the country was left in a total media and news blackout. Seeking to take advantage of [...]

Once upon a time, when people actually used to ‘read’ magazines, they were really good value for money. Of course, they were mostly printed on cheap woodfree paper and they weren’t glossy. But editorial content was surprisingly diverse, with well-researched in-depth articles and features, lifestyle tips, short stories and a balanced advertising to editorial ratio. [...]

The economic recession is making PR people work much harder to get the same results as two or three years ago. Harder for us, PR experts, means not that we always have to work added overtime (although this, of course, happens too), but that we have to be even more creative than before. Well, perhaps [...]

On Tuesday 8th March, International Women’s Day (http://www.internationalwomensday.com) was celebrated around the world.  Flowers or other presents were given by family, friends co-workers and by companies, National Holidays ...