Action PR Group

The casual and topical Russian word for rain, дождь, became a top mystery for Twitter users worldwide yesterday. The growingly hot weather in Eastern Europe was interrupted by a rainfall in region on Tuesday, July 20th. This event lead to the Cyrillic word “дождь”, which means rain, to instantly become one of the top Twitter trending topics. [...]

A very interesting Facebook Cafe openned in Plovdiv Bulgaria, which invites online friends to meet offline, while ordering facebook-tributed food (e.g. farmville salad).

With the world in the midst of a social media revolution, it is more than obvious that «the times are e-changing». And that agencies are facing a new, intriguing reality: Social media as a communication tool. Social networking sites are now seen as a promising means of publicity, which every ‘brand’ must embrace. But is [...]

The economic recession is making PR people work much harder to get the same results as two or three years ago. Harder for us, PR experts, means not that we always have to work added overtime (although this, of course, happens too), but that we have to be even more creative than before. Well, perhaps [...]

Communication people must keep an open mind as trends influence consumers’ behaviors. Here are some key trends for 2010 and the years to come as per trendwatching.com.

On Tuesday 8th March, International Women’s Day (http://www.internationalwomensday.com) was celebrated around the world.  Flowers or other presents were given by family, friends co-workers and by companies, National Holidays ...