Action PR Group

For those who intend to pursue careers in social media, I would just like to say that it is a field where one needs to put in hard work and demonstrate smart work. One of the crucial lessons that I learned during the research work was that there are no shortcuts or substitutes to hard work. One has to put in utmost energy to achieve the desired results because, at the end of the day, the final outcome is equal to the amount of effort put in by you.

August 31st has (unofficially) been set as International Blog Day, an initiative of blogday.org since 2005. BlogDay is an opportunity for each blogger to recommend 5 blogs that he or she finds interesting, along with a short description and a link for each blog. As blogs and bloggers are an integral part of how we [...]

Paul Holmes – founder and Editor-In-Chief of The Holmes Report – gave a talk at the Beirut PR Forum earlier this month which was so entirely bang on that I couldn’t even live tweet it, I could only sit there and absorb every word. In my world, this is a rarity. While he covered a [...]

I’ve been working in Action UAE for two and half years now, mostly on sports events like the Abu Dhabi Golf Championship, Abu Dhabi Adventure Challenge and many more. The last time I went to the gym was three months ago and the maximum work out I get on a daily basis is taking a [...]

If we were tasked with promoting Star Wars would we consider it a blessing or a curse? Sure we’ll get ink, but what kind of coverage do you want and where do you want it? Which opportunities are not worth the time and investment? We’re faced with a unique set of challenges when promoting cult [...]

On Tuesday 8th March, International Women’s Day (http://www.internationalwomensday.com) was celebrated around the world.  Flowers or other presents were given by family, friends co-workers and by companies, National Holidays ...