Action PR Group

If you can’t write well in either English or Arabic, then why are you here?” That question was asked frequently of her staff by one tough but astute Dubai PR agency boss who has since moved on. It encapsulates in one sentence the problems and opportunities that exist in the UAE PR agency market. Having [...]

Paul Holmes – founder and Editor-In-Chief of The Holmes Report – gave a talk at the Beirut PR Forum earlier this month which was so entirely bang on that I couldn’t even live tweet it, I could only sit there and absorb every word. In my world, this is a rarity. While he covered a [...]

It is a subject which has frequented the web and international newspapers – a great example is Germaine Greer’s article which appeared in the Guardian after her whistle stop tour of the city on board the local tourist bus  – with many claiming that Dubai simply cannot compare with other international hubs due to its perceived [...]

I’m not the kind of public relations professional who sucks up to a journalist and tries to become their personal friend, just because they’re a journalist. To me it’s rather disingenuous and, well, slimey. While I can make small talk, I can’t maintain a small talk relationship. I’m not much of a surface dweller in [...]

Whether you know it or not, Twitter is a great way of keeping in touch with friends and colleagues.  Personally,  I also use it to keep up with journalists as well as my clients and their competitors. But it can be so much more then that. Below are four of the most creative and varied ways of [...]

On Tuesday 8th March, International Women’s Day (http://www.internationalwomensday.com) was celebrated around the world.  Flowers or other presents were given by family, friends co-workers and by companies, National Holidays ...