Action PR Group

If we were tasked with promoting Star Wars would we consider it a blessing or a curse? Sure we’ll get ink, but what kind of coverage do you want and where do you want it? Which opportunities are not worth the time and investment? We’re faced with a unique set of challenges when promoting cult [...]

It is a subject which has frequented the web and international newspapers – a great example is Germaine Greer’s article which appeared in the Guardian after her whistle stop tour of the city on board the local tourist bus  – with many claiming that Dubai simply cannot compare with other international hubs due to its perceived [...]

I’m not the kind of public relations professional who sucks up to a journalist and tries to become their personal friend, just because they’re a journalist. To me it’s rather disingenuous and, well, slimey. While I can make small talk, I can’t maintain a small talk relationship. I’m not much of a surface dweller in [...]

Whether you know it or not, Twitter is a great way of keeping in touch with friends and colleagues.  Personally,  I also use it to keep up with journalists as well as my clients and their competitors. But it can be so much more then that. Below are four of the most creative and varied ways of [...]

I was still a student back when Corazon ‘Cory’ Cojuangco Aquino was sworn in as president of the Republic of the Philippines, after the world’s first bloodless revolt against the dictatorial regime of Ferdinand Marcos. Admittedly, Cory Aquino might not have seemed the wisest choice but was indeed the strongest emotional choice for Filipinos who [...]

On Tuesday 8th March, International Women’s Day (http://www.internationalwomensday.com) was celebrated around the world.  Flowers or other presents were given by family, friends co-workers and by companies, National Holidays ...