Action PR Group

The casual and topical Russian word for rain, дождь, became a top mystery for Twitter users worldwide yesterday. The growingly hot weather in Eastern Europe was interrupted by a rainfall in region on Tuesday, July 20th. This event lead to the Cyrillic word “дождь”, which means rain, to instantly become one of the top Twitter trending topics. [...]

The Blogpaper vs Traditional Media The first issue of the Blogpaper was distributed in London on November 20th 2009 by theblogpaper.co.uk news community. This project is aimed at providing an opportunity for bloggers, photographers and young journalists to reach new audiences. Also, the paper is supposed to give a weekly overview of the most important [...]

Following the blog post ‘PR for Darth Vader’ from my colleague Ribal Dayekh(@ribalo) from our  UAE office, I would like to share with you my list of movies recommended for PR professionals. 1. ‘Wag the Dog‘ (1997) with Robert De Niro and Dustin Hoffman is a classic PR must-see movie for any person involved in [...]

To tweet or not to tweet?

Facebook became a popular entertainment for people and an effective tool for companies. And at the point where personal and corporative interests are overlapping some misunderstandings can appear. The most recent case in Britain proved that even a dangerous crash can occur at such crosspoint

Health problems and illnesses are one of the things which make us similar. However ways of treating them all over the world differ, just as companies use different ways to promote their medical products. But this blog post is about other types of viruses, which don’t require any treatment. The Ukrainian pharmaceutical industry, which is now [...]

August 31st has (unofficially) been set as International Blog Day, an initiative of blogday.org since 2005. BlogDay is an opportunity for each blogger to recommend 5 blogs that ...