Health problems and illnesses are one of the things which make us similar. However ways of treating them all over the world differ, just as companies use different ways to promote their medical products. But this blog post is about other types of viruses, which don’t require any treatment. The Ukrainian pharmaceutical industry, which is now [...]
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When a Virus Is Used For Digital PR
Digital PR, Ukraine, social media
Ukranian Web 2.0: Behind, but catching up – and quickly
Source: http://www.pailingroup.com/j0423022.jpg As a dedicated, active user of the web, who tries to keep an eye on international digital trends, the recent ComStore study, announcing Russians to be the world leaders in social networking, came as a bit of surprise to me. As highlighted by TechCrunch Europe, the research found internet users in Russia to [...]
Comms Campaigns, Digital PR, Ukraine, social media
Social Media PR and the Politics of Persuasion
More than a half-century ago, John F. Kennedy‘s Presidential campaign revolutionised electoral campaigning, by being first to use television as a powerful media channel. Last year it was Image via Wikipedia Obama who proved that new online media channels can be successfully used for gaining additional votes. It clearly showed that social media tools as [...]
