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	<description>PR in the emerging markets</description>
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		<title>Forty Years of Action!</title>
		<description><![CDATA[In this week when we celebrate our 40th anniversary, I look back to 1971 when I set up Action PR. At that time the world was a very different place; no internet, no mobile phones and certainly no iPad! Times were challenging but exciting and my vision was to build a business that was to [...]]]></description>
		<link>http://www.actionprgroup.com/blog/forty-years-of-action/</link>
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		<title>Whatever the personality traits of your boss, making the most of their internal communications abilities can be complicated.</title>
		<description><![CDATA[Companies are built in the image of their leaders. It is as true of Virgin’s cheeky Richard Branson-inspired persona, as of a Royal Bank of Scotland (RBS) that, under Sir Fred Goodwin, believed it could do no wrong. Determining how to make the most of your leader’s qualities is an important task for internal communicators. In [...]]]></description>
		<link>http://www.actionprgroup.com/blog/whatever-the-personality-traits-of-your-boss-making-the-most-of-their-internal-communications-abilities-can-be-complicated/</link>
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		<title>Big Brands Should Care More</title>
		<description><![CDATA[I’m sure most of you have heard of the recent instance of JC Penney’s new line-up of T-shirts, which landed the brand on the RidicuList (http://edition.cnn.com/video/?/video/bestoftv/2011/09/01/ac-ridiculist-jcpenney.cnn). The story is worth attention as it tackles three important elements that a big brand, such as JC Penney should have given better consideration: 1.   Brand image 2.   Corporate social responsibility [...]]]></description>
		<link>http://www.actionprgroup.com/blog/big-brands-should-care-more/</link>
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		<title>Wise Words from the Ancients</title>
		<description><![CDATA[When times get tough the tough get going…..but companies cannot afford to lose their best people even during difficult times. Keeping staff well informed and committed is even more important in these economically rocky days. Sun Tzu, the Chinese general and author of the respected book of battlefield strategy – ‘The Art of War’ &#8211; [...]]]></description>
		<link>http://www.actionprgroup.com/blog/wise-words-from-the-ancients/</link>
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		<title>Japan’s crisis communication response, the next case study</title>
		<description><![CDATA[Japan’s tragedy, the next real global crisis after the BP Horizon oil spill, is on everyone’s mind at the moment. It’s all over the news and your friends and family are probably googling “Chernobyl” and “thyroid gland cancer in neighboring countries” obsessively. From a PR perspective, BP’s ex-CEO Tony Hayward’s response to the oil spill [...]]]></description>
		<link>http://www.actionprgroup.com/blog/japan%e2%80%99s-crisis-communication-response-the-next-case-study/</link>
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		<title>Action promotes Qatar International Business Forum</title>
		<description><![CDATA[Action Qatar has handled media relations for many events this year, but definitely the most prominent event in our calendar so far was the Qatar International Business Forum (QIBF) which took place on May 17 &#38; 18 at the Ritz Carlton.  The QIBF is a prestigious event hosting high-profile women from all around the world [...]]]></description>
		<link>http://www.actionprgroup.com/blog/action-promotes-qatar-international-business-forum/</link>
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		<title>The Power of Blogs</title>
		<description><![CDATA[The irrefutable power of blogs to keep the Greek public informed was confirmed recently during the country’s nationwide four day media strike. With all outlets from newspapers and magazines to radio,  television and news websites participating in the strike, the country was left in a total media and news blackout. Seeking to take advantage of [...]]]></description>
		<link>http://www.actionprgroup.com/blog/the-power-of-blogs/</link>
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		<title>It’s good to work for a good cause – continuing to raise awareness and an exciting award nomination (Part 3)</title>
		<description><![CDATA[The team from Romania shares some great news on the pilot dyslexia awareness campaign Action Global Communications ran for OVM. ]]></description>
		<link>http://www.actionprgroup.com/blog/it%e2%80%99s-good-to-work-for-a-good-cause-%e2%80%93-continuing-to-raise-awareness-and-an-exciting-award-nomination-part-3/</link>
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		<title>Action Celebrates 100 Years Of International Women&#8217;s Day</title>
		<description><![CDATA[On Tuesday 8th March, International Women’s Day (http://www.internationalwomensday.com) was celebrated around the world.  Flowers or other presents were given by family, friends co-workers and by companies, National Holidays were observed, big and small events took place and women were the focus of attention (which we all like!).  There is no standard way of celebrating it [...]]]></description>
		<link>http://www.actionprgroup.com/blog/action-celebrates-100-years-of-international-womens-day/</link>
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		<title>What’s the next big thing in social media marketing?</title>
		<description><![CDATA[Digital communications trends in 2011: from sound strategy to snake oil salesmen...]]></description>
		<link>http://www.actionprgroup.com/blog/what%e2%80%99s-the-next-big-thing-in-social-media-marketing/</link>
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