Comms Campaigns, Cyprus, brand image, leadership, reputation management

Strong brands make a strong economy

by Dimitris Ioannides | 0, Add your Comment Apr16 13

The current economic crisis – and the uncertainty that comes with it – has had a tremendous impact on Cyprus and it must make us tenacious when it comes to finding ways out of this negative situation. Over the past 3 weeks, we’ve witnessed chain reaction effects due to the harsh decisions taken. However, the [...]

Crisis Management, Media, PR General, brand image

Big Brands Should Care More

by Hala Al Haddad | 0, Add your Comment Sep26 11

I’m sure most of you have heard of the recent instance of JC Penney’s new line-up of T-shirts, which landed the brand on the RidicuList (http://edition.cnn.com/video/?/video/bestoftv/2011/09/01/ac-ridiculist-jcpenney.cnn). The story is worth attention as it tackles three important elements that a big brand, such as JC Penney should have given better consideration: 1.   Brand image 2.   Corporate social responsibility [...]

Crisis Management, Global Network, PR General, reputation management

Japan’s crisis communication response, the next case study

by Sarah Abou Ghazaleh | 0, Add your Comment Jul1 11

Japan’s tragedy, the next real global crisis after the BP Horizon oil spill, is on everyone’s mind at the moment. It’s all over the news and your friends and family are probably googling “Chernobyl” and “thyroid gland cancer in neighboring countries” obsessively. From a PR perspective, BP’s ex-CEO Tony Hayward’s response to the oil spill [...]

Middle East, Qatar

Action promotes Qatar International Business Forum

by Elise | 0, Add your Comment Jun14 11

Action Qatar has handled media relations for many events this year, but definitely the most prominent event in our calendar so far was the Qatar International Business Forum (QIBF) which took place on May 17 & 18 at the Ritz Carlton.  The QIBF is a prestigious event hosting high-profile women from all around the world [...]

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