Action PR Group

The current economic crisis – and the uncertainty that comes with it – has had a tremendous impact on Cyprus and it must make us tenacious when it comes to finding ways out of this negative situation. Over the past 3 weeks, we’ve witnessed chain reaction effects due to the harsh decisions taken. However, the [...]

I’m sure most of you have heard of the recent instance of JC Penney’s new line-up of T-shirts, which landed the brand on the RidicuList (http://edition.cnn.com/video/?/video/bestoftv/2011/09/01/ac-ridiculist-jcpenney.cnn). The story is worth attention as it tackles three important elements that a big brand, such as JC Penney should have given better consideration: 1.   Brand image 2.   Corporate social responsibility [...]

Japan’s tragedy, the next real global crisis after the BP Horizon oil spill, is on everyone’s mind at the moment. It’s all over the news and your friends and family are probably googling “Chernobyl” and “thyroid gland cancer in neighboring countries” obsessively. From a PR perspective, BP’s ex-CEO Tony Hayward’s response to the oil spill [...]

Action Qatar has handled media relations for many events this year, but definitely the most prominent event in our calendar so far was the Qatar International Business Forum (QIBF) which took place on May 17 & 18 at the Ritz Carlton.  The QIBF is a prestigious event hosting high-profile women from all around the world [...]

On Tuesday 8th March, International Women’s Day (http://www.internationalwomensday.com) was celebrated around the world.  Flowers or other presents were given by family, friends co-workers and by companies, National Holidays ...