Crisis Management, Global Network, PR General, reputation management

Japan’s crisis communication response, the next case study

by Sarah Abou Ghazaleh | 0, Add your Comment Jul1 11

Japan’s tragedy, the next real global crisis after the BP Horizon oil spill, is on everyone’s mind at the moment. It’s all over the news and your friends and family are probably googling “Chernobyl” and “thyroid gland cancer in neighboring countries” obsessively. From a PR perspective, BP’s ex-CEO Tony Hayward’s response to the oil spill [...]