Crisis Management, Media, PR General, brand image

Big Brands Should Care More

by Hala Al Haddad | 0, Add your Comment Sep26 11

I’m sure most of you have heard of the recent instance of JC Penney’s new line-up of T-shirts, which landed the brand on the RidicuList (http://edition.cnn.com/video/?/video/bestoftv/2011/09/01/ac-ridiculist-jcpenney.cnn). The story is worth attention as it tackles three important elements that a big brand, such as JC Penney should have given better consideration: 1.   Brand image 2.   Corporate social responsibility [...]

Digital PR, Global Network, Greece, Media, PR General, Traditional Media, social media

The Power of Blogs

by George Siafis | 0, Add your Comment May13 11

The irrefutable power of blogs to keep the Greek public informed was confirmed recently during the country’s nationwide four day media strike. With all outlets from newspapers and magazines to radio,  television and news websites participating in the strike, the country was left in a total media and news blackout. Seeking to take advantage of [...]

Crisis Management, PR General, reputation management

Crisis Communications – To Stand Tall Or Hide?

by Aideen Doherty | 3, Add your Comment May21 10

Over the past few days, I have been doing a lot of reading on crisis communications management. The main thing that has caught my attention is the manner in which brands either stand up or hide from the media in times of crisis. Or better still feed the hungry beast, as David Letterman did. Stand [...]

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