Sep26 2011

Big Brands Should Care More

I’m sure most of you have heard of the recent instance of JC Penney’s new line-up of T-shirts, which landed the brand on the RidicuList (http://edition.cnn.com/video/?/video/bestoftv/2011/09/01/ac-ridiculist-jcpenney.cnn). The story is worth attention as it tackles three important elements that a big brand, such as JC Penney should have given better consideration: 1.   Brand image 2.   Corporate social responsibility […]

May13 2011

The Power of Blogs

The irrefutable power of blogs to keep the Greek public informed was confirmed recently during the country’s nationwide four day media strike. With all outlets from newspapers and magazines to radio,  television and news websites participating in the strike, the country was left in a total media and news blackout. Seeking to take advantage of […]

May21 2010

Crisis Communications – To Stand Tall Or Hide?

Over the past few days, I have been doing a lot of reading on crisis communications management. The main thing that has caught my attention is the manner in which brands either stand up or hide from the media in times of crisis. Or better still feed the hungry beast, as David Letterman did. Stand […]

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