In this week when we celebrate our 40th anniversary, I look back to 1971 when I set up Action PR. At that time the world was a very different place; no internet, no mobile phones and certainly no iPad! Times were challenging but exciting and my vision was to build a business that was to [...]
Comms Campaigns, Cyprus, Digital PR, Global Network, Growth in emerging markets, Media, PR General, Traditional Media, social media
Forty Years of Action!
Crisis Management, Global Network, PR General, reputation management
Japan’s crisis communication response, the next case study
Japan’s tragedy, the next real global crisis after the BP Horizon oil spill, is on everyone’s mind at the moment. It’s all over the news and your friends and family are probably googling “Chernobyl” and “thyroid gland cancer in neighboring countries” obsessively. From a PR perspective, BP’s ex-CEO Tony Hayward’s response to the oil spill [...]
Middle East, Qatar
Action promotes Qatar International Business Forum
Action Qatar has handled media relations for many events this year, but definitely the most prominent event in our calendar so far was the Qatar International Business Forum (QIBF) which took place on May 17 & 18 at the Ritz Carlton. The QIBF is a prestigious event hosting high-profile women from all around the world [...]
Cyprus, PR General
Again These PR Questions …
A few of the most frequently asked questions made by clients (current or prospective) that are new to the whole PR industry and its effectiveness, are what makes a successful public relations programme? What does it cost? Does my company really need it? Can I do it myself? etc. A successful public relations programme involves [...]
Comms Campaigns, Cyprus, PR General
PR in Cyprus
I was recently invited to participate at a roundtable discussion of the 7th Communications Conference in Nicosia, Cyprus, organised by IMH, one of the largest conference organisers in the country. For the first time in its seven-year history, the conference was dedicated to public relations and, ultimately, the importance of this industry within the Cyprus [...]
