I’m sure most of you have heard of the recent instance of JC Penney’s new line-up of T-shirts, which landed the brand on the RidicuList (http://edition.cnn.com/video/?/video/bestoftv/2011/09/01/ac-ridiculist-jcpenney.cnn). The story is worth attention as it tackles three important elements that a big brand, such as JC Penney should have given better consideration: 1. Brand image 2. Corporate social responsibility [...]
Crisis Management, Media, PR General, brand image
Big Brands Should Care More
Crisis Management, Global Network, PR General, reputation management
Japan’s crisis communication response, the next case study
Japan’s tragedy, the next real global crisis after the BP Horizon oil spill, is on everyone’s mind at the moment. It’s all over the news and your friends and family are probably googling “Chernobyl” and “thyroid gland cancer in neighboring countries” obsessively. From a PR perspective, BP’s ex-CEO Tony Hayward’s response to the oil spill [...]
Ukraine, social media
To Tweet or Not to Tweet?
To tweet or not to tweet?
Facebook became a popular entertainment for people and an effective tool for companies. And at the point where personal and corporative interests are overlapping some misunderstandings can appear. The most recent case in Britain proved that even a dangerous crash can occur at such crosspoint
Armenia, Azerbaijan, Bulgaria, Georgia, Global Network, Kazakhstan, Kyrgyzstan, Moldova, PR General, Russia, Ukraine
On Tuesday 8th March, International Women’s Day (http://www.internationalwomensday.com) was celebrated around the world. Flowers or other presents were given by family, friends co-workers and by companies, National Holidays ...
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Action Celebrates 100 Years Of International Women’s Day
