Action PR Group

When I first wrote about this project, I thought the title embodied perfectly how we all felt in the agency – it’s just so rewarding to work for a good cause! Fast forward three months and with campaign results in, I’ll say it’s more than good; it’s fantastic to work for a good cause! Thanks [...]

About a year ago, I didn’t know much about dyslexia. I certainly had no idea it affects nearly 1 in 10 children in the world and is the most common reading disorder. And that’s not all, as it can’t be cured, it can only be confirmed when a child reaches reading age, and it is [...]

Communication people must keep an open mind as trends influence consumers’ behaviors. Here are some key trends for 2010 and the years to come as per trendwatching.com.

“A good PR person sentences investigation to death”, stated the director of the local Centre for Independent Journalism (CJI), when results of the “Media Transparency and Media Practice in Romania” survey were debated during PR Week in Romania. The survey was conducted online by the Oklahoma University and US Institute for Public Relations, together with [...]

Seven to ten years ago, the Internet was synonymous with teenagers spending their nights on mIRC without letting their parents find out. Then, “being online” was a distinctive feature of young people, a secret weapon against “muggles” of all kinds: parents, grandparents, teachers. With the internet spreading faster and faster, the online scene has become less [...]

On Tuesday 8th March, International Women’s Day (http://www.internationalwomensday.com) was celebrated around the world.  Flowers or other presents were given by family, friends co-workers and by companies, National Holidays ...