Sep26 2011

Big Brands Should Care More

I’m sure most of you have heard of the recent instance of JC Penney’s new line-up of T-shirts, which landed the brand on the RidicuList (http://edition.cnn.com/video/?/video/bestoftv/2011/09/01/ac-ridiculist-jcpenney.cnn). The story is worth attention as it tackles three important elements that a big brand, such as JC Penney should have given better consideration: 1.   Brand image 2.   Corporate social responsibility […]

Jul27 2010

It’s Good to Work for a Good Cause – OMV’s Dyslexia Project in Romania (Part 2)

When I first wrote about this project, I thought the title embodied perfectly how we all felt in the agency – it’s just so rewarding to work for a good cause! Fast forward three months and with campaign results in, I’ll say it’s more than good; it’s fantastic to work for a good cause! Thanks […]

Apr29 2010

It’s Good to Work for a Good Cause – OMV’s Dyslexia Project in Romania

About a year ago, I didn’t know much about dyslexia. I certainly had no idea it affects nearly 1 in 10 children in the world and is the most common reading disorder. And that’s not all, as it can’t be cured, it can only be confirmed when a child reaches reading age, and it is […]

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