Action PR Group

The casual and topical Russian word for rain, дождь, became a top mystery for Twitter users worldwide yesterday. The growingly hot weather in Eastern Europe was interrupted by a rainfall in region on Tuesday, July 20th. This event lead to the Cyrillic word “дождь”, which means rain, to instantly become one of the top Twitter trending topics. [...]

As of December 1st 2009, bloggers in the US will be obliged to declare sums of money or goods received to blog about a product or service. The VIPs of social media will have to declare material benefits received to promote a company on Facebook or Twitter. These are, in brief, the new regulations of [...]

To tweet or not to tweet?

Facebook became a popular entertainment for people and an effective tool for companies. And at the point where personal and corporative interests are overlapping some misunderstandings can appear. The most recent case in Britain proved that even a dangerous crash can occur at such crosspoint

Seven to ten years ago, the Internet was synonymous with teenagers spending their nights on mIRC without letting their parents find out. Then, “being online” was a distinctive feature of young people, a secret weapon against “muggles” of all kinds: parents, grandparents, teachers. With the internet spreading faster and faster, the online scene has become less [...]

I’m not the kind of public relations professional who sucks up to a journalist and tries to become their personal friend, just because they’re a journalist. To me it’s rather disingenuous and, well, slimey. While I can make small talk, I can’t maintain a small talk relationship. I’m not much of a surface dweller in [...]

On Tuesday 8th March, International Women’s Day (http://www.internationalwomensday.com) was celebrated around the world.  Flowers or other presents were given by family, friends co-workers and by companies, National Holidays ...