Location
Bordering the Arctic Ocean to the north and the North Pacific Ocean to the east, the Russian Federation is located mainly in Northern Asia and, west of the Urals, in Europe. Border countries are, Azerbaijan, Belarus, China (southeast), China (south), Estonia, Finland, Georgia, Kazakhstan, North Korea, Latvia, Lithuania (Kaliningrad Oblast), Mongolia, Norway, Poland (Kaliningrad Oblast), and Ukraine.
Climate: From steppes in the south through humid continental climate in much of European Russia; subarctic in Siberia to tundra climate in the polar north. Winters vary from cool along Black Sea coast to frigid in Siberia; summers vary from warm in the steppes to cool along Arctic coast.
Capital: Moscow
Population: 143 420 309 (July 2005).
Ethnic Diversity: 79.8% Russian / 3.8% Tatar / 2% Ukrainian / 1.2% Bashkir / 1.1% Chuvash / 12.1% Other (2002 census).
Languages: Russian (official) plus many regional minority languages.
Economy: Russia has an incredible wealth of natural resources but is mostly known for its oil, natural gas, coal, minerals, timber and diamonds, all of which are major exports. However, because of the vastness of the landscape, much of the country’s natural resources are yet to be discovered.
Russia ended 2007 with its ninth straight year of growth, averaging 7% annually since the financial crisis of 1998. Although high oil prices and a relatively cheap ruble initially drove this growth, since 2003 consumer demand and, more recently, investment have played a significant role. Over the last six years, fixed capital investments have averaged real gains greater than 10% per year and personal incomes have achieved real gains more than 12% per year. Oil export earnings have allowed Russia to increase its foreign reserves from $12 billion in 1999 to some $470 billion at yearend 2007, the third largest reserves in the world.
Action Global Communications Russia was initially established in 2002.
Based in Moscow, the office provides a full range of communications services including media relations, event management, internal communications, monitoring & clipping service, special events organization and sponsorship coordination.
Action Russia’s expertise in many areas of communication has developed into a winning formula featuring an international, disciplined approach, which allows it to develop and apply strategies in workable, cost-effective ways, while focusing on what it does best: constructing bridges between clients and their target audiences.
Action Moscow’s formidable success is best demonstrated by the quality of its client list, which ranges from airlines, hotels and IT companies to consumer goods, food producers and pharmaceuticals.
Lina Surkevich – Head of Moscow Representative office
Lina Surkevich joined Action Global Communications in 2002 as a Head of Representative office being responsible for all legal, finance and administrative matters. Since 2005 she has added to her portfolio the management of selected client relationships.
Lina graduated from Peoples’ Friendship University of Russia with the magister degree in law. She started her career working as lawyer on corporate relations.
• Amadeus
• Dominican Tourism Board
• The European Commission
• Four Seasons
• Gaea
• Hansa
• Monaco Tourism Board
• Per Aquum
• Promethean
• Visit Britain
Promotion of Four Seasons Hotel Spa facilities (September 2004)
Objectives:
• To position Four Seasons Hotel as the unique luxury venue in Cyprus.
• To promote Four Seasons among high end Russian consumers.
• To promote Four Seasons as an ultimate destination for romantic holidays.
Challenges:
• Low brand awareness in media.
• Hotel promotion is considered as advertising by the media.
• Media interest focused on travel destinations only, and not specific hotels.
Results:
• Vast media coverage;
• A hugely increased number of Russian guests at the hotel.
Client satisfaction:
“I would like to thank Action Global Communications Russia for approaching the Gallery of Russian Sports Glory project and developing the concept of the Four Seasons Hotel’s effective participation. The agency’s approach secured the outreach of our key messages to our main target audience by communicating the aspects of the Hotel’s philosophy to current and potential clients.
I would particularly like to highlight the effectiveness of the photo shoot for a Russian glossy publication, with Alexey Nemov, the Russian Olympic champion, which was carried out in the Four Seasons Hotel and coordinated by Action Global Communications Russia.”
Nicholas Aristou
Director of Business Development
Candy new built-in PLAN products` launch (October 2003)
Objectives:
• To inform Russian business partners about new product launch.
• To demonstrate the public consumer values of the new products.
• To enhance the brand perception as innovative and competitive.
• To set up steady relations with trade press.
Challenges:
• Product was not available on the market.
• Client had previously been paying for placements in the target media.
• Products were generally considered to be cheap and unreliable.
Results:
• Vast media coverage in Russian trade press.
• Strong demand for the new product.
“Action Russia has been a good partner of our company and has been invaluable in raising our profile amongst target groups in our local operations.”
Dmitriy Kerzhanovich
Marketing Manager
Candy Elettrodomestici S.r.l.
Press and trade events organization in the framework of CTO communications plan (2005)
Objectives:
• To inform Russian travel agents, tour operators, and leading corporate decision makers about new travel opportunities in Cyprus;
• To present Cyprus as the best choice for family leisure, B&I events and sports;
• To increase Russian outbound tourism to Cyprus;
• To enhance travel media loyalty to CTO trade initiatives;
Challenges:
• The need to educate the media about “non-stereotyped” features of travel to Cyprus.
• To deliver key messages in coherence with a new brand identity.
• Presenting Cyprus in modern and creative way;
Results:
• Vast media coverage in Russian trade press;
• Enhanced loyalty of target media;
“Cyprus Tourism Organization Moscow office is pleased to express its gratitude for the creativeness and high level of coordination of activities undertaken by Action Global Communications.”
Demetris Demetriou
Director of Moscow office
Cyprus Tourism Organisation
20, Sadovaya-Spasskaya stree, Bldg 1, Office 402, 107053 Moscow, Russia
Phone / Fax: +7 495 644 3938
Lina Shurkevich, Office Manager
lina.sh@actionprgroup.com
